NI Model™ EN - youspi youspi

Key Products

The Needs Innovation model™

A model designed to detect and quantify needs and facilitate high acceptance of your products by the target consumer group.

1

Specifying

  • Specifying the product brand
  • Developing a way forward
  • Developing a first customer journey

2

Determining

  • Detecting the needs of 10-20 people
  • Optimising the journey in line with customer opinion

3

Quantifying results

  • Quantifying needs
  • Surveying 100-200 people in terms of satisfaction, importance, KPIs & emotions
  • Unleashing potential

4

Creating

  • Based on the α-potential
  • Iterative concepts
  • Designs

5

Evaluating

  • Assessing results in terms of KPIs

6

 Emotionalising

  • Touchpoints based on evaluation of the emotion design

Basis for the NI model:

Only every 100th idea becomes a successful end product, because:

  • The ideas developed do not meet customer needs
  • There is a lack of customer acceptance
  • Ideas and needs are not evaluated.

Solution via the NI model:

  • Quantification of needs
  • Unleash potential (relevance/satisfaction)
  • New ideas and solutions with market opportunities
  • Assessing usability and acceptance (clear figures for efficiency & increased satisfaction)

The individual operational areas:

  • Product development
  • Service development
  • New market sectors
  • Designing an experience based on discovered needs