Neues von youspi

Needs Innovation model TM

Nov 05th, 2014

Das Needs Innovation Model is now a trademark copyright by youspi

Customers who worked with the NI-MODEL
– Speech Processing Solution
– Diözese Graz Seckau

The key to Innovation is Usability

Aug 19th, 2014

As a Gen X-er, I am part of the last generation who remembers rotary phones, black and white television sets and manual typewriters. The last century saw the greatest acceleration in terms of technological advances. However, when you try to understand how new technology typically gets adopted, you start to realize that science and technical progress are often only part of the answer.

Innovations see various types of adoption curves that may be attributed to different factors. Take the telephone for example. Our grandparents probably still remember having to go through an operator to make any call, and sometimes wait for 15 minutes before being connected to their cousin on the other end of the planet. What prevented them from being connected directly was mainly due to non-availability of technology as it took a few decades before the advent of automated exchanges that now allows us to be connected to anyone in a matter of seconds. In this case, there was little resistance from users as usability and convenience far outweighed the costs of using human operators.

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Aug 13th, 2014

youspi is now member of UXPA & CXPA



youspi Toolbox for your USP!

Aug 08th, 2014

We tried to define all our tools we ever worked with:



Model’s and philosophies

  • User Centred Design Prozess
  • Design Thinking
  • Outside Driven Innovation
  • Needs Innovation Model


  • Inquiry
  • Contextual Inquiry
  • Ethnographic Study / Field Observation
  • Interviews and Focus Groups
  • Surveys
  • Questionnaires
  • Journaled Sessions
  • Self-reporting Logs
  • Screen Snapshots
  • Stakeholder Map
  • Service Safari
  • Shadowing
  • Customer Journey Mapping
  • Contextual Interviews
  • Mobile Ethnography
  • A day in a Life
  • Expectation Maps
  • Personas
  • Design
  • Storytelling
  • Customer Lifecycle Map
  • Motivation Matrix
  • Personas
  • Momenth of Truth Analyses
  • Touchpoint Analyses
  • Task Analyses

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Innovation, Exceptional Experience and Sustainable Success Made Easy: The NI© Needs Innovation Model

May 02nd, 2014

Is it magic or a jack of all trades? The Needs Innovation Model can best be understood as a combination of various established concepts, models and maps, aiming to provide a holistic and reliable way to achieve long-lasting success on the market.
The NI©Modell was created to help practitioners gather and assess a comprehensive set of customer needs, thereby determining the critical areas for improvement. In order to identify customer needs and opportunities for value improvement, NI analyzes the “Main task & the surrounding journey” that customers are trying to get done during a process when they use products, services or interact with a company.

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The 6 Pieces of the Customer Experience Puzzle

Jan 19th, 2014

By  |  Jan 17, 2014

How do you define customer experience — and, more importantly, how do you create the best customer experience model? I started wondering about both concepts while working on an assignment to increase sales from the digital channel of a hospitality giant.

It seems like everyone is interested in the idea of “great customer experiences.” But both businesses and scholars have struggled to understand what that really means, and have fared even worse at attempts to measure the outcomes of the “Customer Experience.”

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Design thinking certification

Dec 13th, 2013

Design Thinking has become a required skill for a working designer however few designers were trained in these skills when they studied design. This course will introduce participants to the emerging field of Design Thinking and tools that can be used to inform design as well as to ideas about how and when to deploy them effectively so you can be a more successful designer. The course will introduce you to terms used in Design Thinking and the value of an evidence-based design approach. These tools can help you to target your design solutions more successfully and discover differentiation to provide greater value to your clients and increase your billable time as an important component of your design process.
Class one and two cover an overview of Design Thinking and the Design Thinking process and methods. The following classes each cover twenty to twenty five methods to apply Design Thinking. The Certificate course covers about 100 essential methods and the Advanced Certificate course covers about 200 methods.The instructor describes how when and why to apply each method.

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