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Why Online Advertisers Need To Start Caring About Their End Users

May 23rd, 2015

It’s great when online ads offer something useful. Not because consumers are blind and willing to buy the next shiny thing, but because so many marketing messages are just noise. When the right message appears in the right context, it’s as informative as it is rare.

According to PaigeFair, 2014 was the year that ad blocking “went mainstream.” At least 40% of Internet users aged 18 to 25 use some form of ad block, and from June 2013 to June 2014, ad block usage grew by 70%. In some countries, over a quarter of all Internet users have ad block turned on.

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Design thinking certification

Dec 13th, 2013

Design Thinking has become a required skill for a working designer however few designers were trained in these skills when they studied design. This course will introduce participants to the emerging field of Design Thinking and tools that can be used to inform design as well as to ideas about how and when to deploy them effectively so you can be a more successful designer. The course will introduce you to terms used in Design Thinking and the value of an evidence-based design approach. These tools can help you to target your design solutions more successfully and discover differentiation to provide greater value to your clients and increase your billable time as an important component of your design process.
Class one and two cover an overview of Design Thinking and the Design Thinking process and methods. The following classes each cover twenty to twenty five methods to apply Design Thinking. The Certificate course covers about 100 essential methods and the Advanced Certificate course covers about 200 methods.The instructor describes how when and why to apply each method.

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