The Art of Guerilla Usability Testing
02. Jul - 2013
The bottom line? Guerilla usability testing presented itself as an easy-to-perform technique for refining the user experience. It helped us validate (and invalidate) critical assumptions at cheap cost and with rapid speed.
Breaking it down
It’s hard to see the magic that guerrilla usability testing affords and not want in on the action, right? Here are some basic questions to consider before getting started:
- What shall we test?
- Where will we test?
- With whom will we test? and, of course,
- How will we test?
What shall we test?
One of the best parts about this kind of testing is that it can be done with almost anything, from concepts drawn on the back of napkins to fully functioning prototypes.
Guerrilla usability testing is a powerful technique. Designer Martin Belam describes it as “the art of pouncing on lone …read more