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The Art of Guerilla Usability Testing

02. Jul - 2013

We iterated through our design ideas using lo-fi techniques like paper prototyping. Sketch by Chris Cheshire.

The bottom line? Guerilla usability testing presented itself as an easy-to-perform technique for refining the user experience. It helped us validate (and invalidate) critical assumptions at cheap cost and with rapid speed.

Breaking it down

It’s hard to see the magic that guerrilla usability testing affords and not want in on the action, right? Here are some basic questions to consider before getting started:

  1. What shall we test?
  2. Where will we test?
  3. With whom will we test? and, of course,
  4. How will we test?

What shall we test?

One of the best parts about this kind of testing is that it can be done with almost anything, from concepts drawn on the back of napkins to fully functioning prototypes.

Guerrilla usability testing is a powerful technique. Designer Martin Belam describes it as “the art of pouncing on lone …read more

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If finding “the right fit” feels like a frustrating task you’re struggling to survive, you’re doing it wrong. Getting the …read more

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In this week’s UIEtips, I take a look at an excerpt from Leah Buley’s new book, The User …read more

Tomer Sharon (GOOGLE) am World Usability Congress 2013 – Follow the Pegasus!

22. Feb - 2013


Tomer Sharon is a senior user experience researcher at Google Search in New York City and author of the book, It’s Our Research (2012). He founded and led The Israeli chapter of the user experience professionals’ association and is a mentor at Google’s Campus TLV, a program including UX learning, collaboration, and mentorship for Israeli startups. He speaks at conferences and professional events, is a published author of articles and papers, and a past editorial board member for UXPA’s UX Magazine.Tomer holds a master’s degree in Human Factors in Information Design from Bentley University in Waltham, MA.

He is @tsharon on Twitter.

Follow the Pegasus

Follow the Pegasus

11. Feb - 2013

Do you want to know more about User Experience & Service Design? Follow the Pegasus

Then follow the Pegasus to get awareness!

Old Alarm Clock

20. Oct - 2012

youspi developed an iPhone and iPad App to be never too late agein.

Customer Experience Generation Gap

07. Oct - 2011

  1. Seniors give the highest ratings.
  2. Gen Y give the lowest ratings.
  3. Health plans have the largest generation gap.
  4. Health plans and TV service providers widely disappoint.
  5. Retailers and hotels are the most enjoyable.

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