Neues von youspi

Why Online Advertisers Need To Start Caring About Their End Users

23. May - 2015

It’s great when online ads offer something useful. Not because consumers are blind and willing to buy the next shiny thing, but because so many marketing messages are just noise. When the right message appears in the right context, it’s as informative as it is rare.

According to PaigeFair, 2014 was the year that ad blocking “went mainstream.” At least 40% of Internet users aged 18 to 25 use some form of ad block, and from June 2013 to June 2014, ad block usage grew by 70%. In some countries, over a quarter of all Internet users have ad block turned on.

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Top 10 Strategic Technology Trends 2015

09. May - 2015

1. Computing Everywhere

As smart-phone technology advances, smart-phones will be used in new contexts and environments. Along with wearables, smart-phones will offer connected screens in the workplace and in public. User experience will be key.

 

2. The Internet of Things (IoT)

The Internet of Things is big and it will continue to grow along with user-oriented computing. Prediction: The Internet of Things will be the focus of digital business products and processes in industrial and operational contexts. Expect technology to be embedded everywhere.

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Design for Experience: Bottom Line Impact

28. Apr - 2015

User-centricity and a commitment to the quality of user experiences are not generally ends in and of themselves.

They serve a much greater purpose: driving business success.

“Bertucci’s (a 30-years old restaurant chanin) saw that it had to throw out its old restaurant model in order to court (and keep) a younger generation of diners. They decide to create an entirely new brand. The restaurant group partnered with a design and innovation consultancy to create a new restaurant concept called 2ovens, using in-depth research into Generation Y and Millennial diners’ eating preferences and social habits to create a dining experience relevant to hip youngsters.

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Why so serious? Let’s add some fun!

22. Apr - 2015

We all know the usual online shopping experience: we search for the stuff we want, find it, add it to the cart and buy it. Yes, it is functional and quick but wouldn’t it be nice to experience something exciting during finding and buying it? And no, that doesn’t mean a wiggling shopping cart.

Fortunately, some online shops manage to surprise us again and again with their creative shopping experience ideas.

One example we discovered lately is the online shop „TwoSocks“.
The shop isn’t just nice to look at, also the fun is not missing out.

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It’s at home – our MYO

25. Mar - 2015

Finally arrived!

 

The Myo armband created by thalmic is released now and Youspi is one of the first who received it. Being more than curious we also immediately tested it. Now we want to share our experiences of using this technical milestone!

 

What Myo is and how it works

 

The Myo armband is a technical gadget to operate several gadgets like pc’s, laptops, smartphones or tablets only with a gesticulation. It is the start of a new technical generation where you can control things without being in visual contact or touching a surface. The armband works with EMG sensors, which measure electrical activity from the muscles of your hands. By measuring them it can recognize five poses and using a 9-axis IMU it reads off the motion, orientation and rotation of your forearm. This information is transfered over a Bluetooth connection to your laptop, pc, tablet or other gadgets.

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CX – Is Today’s Business Benchmark

18. Mar - 2015

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Now all we hear about is providing the best “customer experience.” Exactly what is that customer experience that every modern marketer is talking about, and how do you measure it?

A recent article in the Harvard Business Review “The Truth About Customer Experience” defines it as your customer’s end-to-end journey with you, not just the key touchpoints or critical moments when customers interact with your organization. Customer experience is the cumulative impact of multiple touchpoints over time, which result in a real relationship feeling, or lack of it.

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Customer support via Social Media

02. Mar - 2015

Social media can be a blessing or a curse, providing instant access to customers and a way to reach them on their own terms but also offering them a platform to complain. Getting social media interaction right is not as easy as it appears at first glance – and many companies have learned that the hard way. So what represents best practice in terms of social media customer interaction?

Social media is a good way for companies to show their reactivity and how important their customers are to them. They need to respond rapidly and in a friendly way. It is not enough to advise customers to call the service hotline. This doesn’t show reactivity and could even damage the company’s image, as customers expect a quick resolution to their problem. Using social media should therefore be part of a global strategy on customer service.

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